If Napoleon and Einstein were to compete in today's blogging trend, who do you think would be more successful?
The first thing Napoleon does right after launching his blog is to invade blogging communities and conquer the niche. He'll gain immediate popularity in places like MyBlogLog.com and Blog Explosion. Much in contrary, Einstein will be more reserved in the comfort of his own blog lab, researching all the tidbits of SEO that even Microsoft doesn't know about. He'll spend so much time researching, and with the rate that he's going, he'll have millions of loyal geeky fans only decades after he dies.
While Einstein is busy researching in his lab, Napoleon will be out there diplomatically asking other related blogs to do a link exchange. In Technorati, simply having 5 blogs linking to his could boost his ranking up by a million.
Now, Einstein will certainly come up with new fresh ideas for his blog content. He'll be posting everyday some brand new even controversial issues that none of us has ever heard of. He expects that writing about controversial stuff will help his rating, but unfortunately he expresses the ideas in such a way that only those with his brain capacity can understand what the dude's babbling about. The rest of us still won't have a clue even if they're made into comic books!
To increase their popularity, they both join photo sharing communities like flickr.com, and guess who'll be getting more hits?
Napoleon will invade forums using his new war strategy: link baiting! Here's how it goes: first, he writes a killer article titled"10 Reasons Why I Kick Einstein's Ass at Blogging". Then he talks about it in the forums and asks everyone to dig it!
As Napoleon's territory continues to grow, he'll buy his own domain and launch some more blogs that link back to his main site, which will increase his PR a great deal. All the while, Einstein is struggling to get out of Google's sandbox.
By this time, Napoleon will have collected hundreds of loyal army that will enthusiastically read and dig his new posts.
Seeing this as a lavishly promising opportunity, Napoleon decides to start his own e-course on blogging by setting up a squeeze page that says something like, "Claim your free subscription to my e-course by signing up here." He'll soon have tons of his own opt-in subscribers to where he can sometimes advertise whatever products he affiliates for free.
How's Einstein? Well, he's busy writing a new scientific paper that he'll soon publish in his blog. Days later, he starts to wonder why no one leaves so much as a comment.
Finally, when everything just doesn't seem to go right for Einstein, he'll resort to his last ultimate weapon, E = mc2, the very theory behind the atomic bomb. It's a simple plan, really. With this formula, he can create one small, seemingly insignificant material and turn it into a gigantic explosion that none can escape. Unfortunately, though, in the internet world this method is more affectionately known as spamming, and so he'll get banned by Yahoo and Google for the rest of his blogging life.
And that's how Napoleon will beat Einstein's at blogging.
